Digital marketing boomed in India when Jio 4G launched, giving people access to unlimited data. Before that, online marketing was primarily focused on SEO, but now it has expanded beyond just SEO and keyword research.
There are some big companies who are into digital marketing with their next level strategies. In this blog we are going to study some case studies of those big companies and some strategies which you can mix into your marketing battle.
But first, you should understand some of the changes that have occurred in digital marketing over time.
Initially, marketing efforts were limited to websites, blogs, and search engines like Google. Today, the landscape has expanded to social media platforms (Facebook, Instagram, LinkedIn), video platforms (YouTube), and even apps. Each platform demands unique strategies tailored to the audience’s preferences.
There was limited data available for marketers to understand consumer behavior, and most decisions were based on assumptions or basic metrics like page views. But today with advanced tools and technologies like Google Analytics, CRM systems, and AI-driven insights, marketers can track every user interaction in real-time and make data-driven decisions to improve performance.
Back then, brands relied heavily on organic reach, trying to grow their visibility through SEO, unpaid social media posts, and basic content marketing. Now, organic reach has declined on many platforms, so paid advertising is now essential. Marketers use platforms like Google Ads, Facebook Ads, and programmatic advertising to target specific audiences and boost visibility.
Case Studies Of Some Popular Brands
Mamaearth- Mamaearth is a brand dealing in beauty and personal care that became popular among audiences because of their marketing campaigns. It is an excellent example of how strategic digital marketing can help a company gain rapid growth and build a strong consumer base.
Mamaearth used strategic influencer marketing campaigns where they picked nano to macro influencers to promote their brands on platforms like Instagram, YouTube, and Facebook. These influencers, primarily in the beauty, skincare, and parenting niches, helped Mamaearth tap into targeted audiences.
Mamaearth’s focus on sustainability and being plastic-positive connected well with eco-friendly consumers. Their tree-planting campaign for every order helped boost their positive image. Campaigns like “#PlantGoodness” strengthened their commitment to sustainability, encouraging customers to see Mamaearth as more than just a brand—it became a movement people wanted to support.
Here are the key learnings from Mamaearth’s success:
Influencer Power: Collaborating with influencers helps reach a targeted audience effectively.
Sustainability Sells: Focusing on eco-friendly practices and sustainability can create a strong connection with consumers who value environmental responsibility.
Storytelling Matters: Campaigns like planting a tree for every order or #PlantGoodness shows how sharing your brand’s mission can resonate emotionally with customers.
Building a Movement: Positioning the brand as a socially responsible movement rather than just a product-based company helps build customer loyalty and trust.
Direct Customer Engagement: Building a community around the brand through social media and user-generated content boosts engagement and trust.
Read this also: The Art of Influencer Marketing for Skincare Brands
Swiggy- Have you ever seen Swiggy’s Instagram page? As a food delivery platform, they always follow market trends to enhance their social media presence. Swiggy uses creative comments to attract new customers, recognizing that people engage more in the comments section. They utilize digital marketing in a fun way, which is an effective tactic to keep customers interested.
Swiggy’s content marketing focuses on food-related content that resonates with its audience. They share recipes, food trends, and stories about local restaurants, making their social media pages engaging and informative. Swiggy’s app is user-friendly, allowing for quick and efficient ordering. Features like real-time order tracking improve the customer experience. Additionally, Swiggy offers excellent customer support through various channels, including in-app chat, ensuring quick issue resolution and high customer satisfaction.
Here are the key learnings from Swiggy’s success:
Stay Trendy: Following current market trends can enhance a brand’s social media presence and engagement.
Engagement Tactics: Using creative comments and fostering interaction in the comments here section can attract and retain customers.
Fun Marketing: Incorporating fun elements into digital marketing can help maintain customer interest and avoid boredom.
Content Relevance: Focusing on relevant content, like recipes and food trends, can resonate with the target audience and make social media pages engaging.
User Experience Matters: A user-friendly app with features like real-time tracking enhances customer satisfaction.
Responsive Support: Providing excellent customer support through multiple channels helps resolve issues quickly and builds customer loyalty.
Birds of Paradyes- Birds of Paradyes is a semi-permanent hair color brand that has gained popularity among the younger generation through user-generated content. They collaborate with nano and micro-influencers to build trust with an audience that is primarily interested in fashion. Birds of Paradyes also produces educational content, including tutorials on how to apply their hair color and care tips. This valuable information helps customers achieve the best results.
Here are some learnings from this brand:
Leverage User-Generated Content: Encouraging customers to share their experiences fosters community engagement and builds brand trust.
Utilize Micro and Nano Influencers: Collaborating with smaller influencers can effectively reach targeted audiences, especially in niche markets like fashion and beauty.
Focus on Education: Providing valuable educational content, such as tutorials and care tips, enhances customer satisfaction and positions the brand as an authority in the industry.
Target Younger Audiences: Understanding the preferences and behaviors of younger consumers is crucial for developing effective marketing strategies.
Create a Strong Online Presence: Engaging social media strategies are essential for reaching and interacting with modern consumers, especially in the beauty sector.
Read also: Boosting Social Media Marketing with Short-Form Video Wave
How can you achieve this level of success?
There are many factors that affect businesses, but marketing is the most important one that can drive success. If your marketing is strong, you can achieve your goals. This is where digital marketing agencies come in.
What do you understand about these agencies? What do they do?
If you ask someone new to the field, they might say an agency just performs keyword research, SEO, runs paid campaigns, things a freelancer can also do.
But wait, what is the difference between an agency and a freelancer if both provide the same services to a business?
An agency has a team of experts specializing in different fields, while a freelancer handles all the work independently. If you have a small business and only need basic digital marketing services, a freelancer might suffice. However, if you’re aiming for larger-scale success, you should hire an agency that can manage all your campaigns and deliver results beyond expectations.
Wrap up
The above case studies of major brands show that they also work with digital marketing agencies to access all the resources they need in one place. You can choose a digital marketing agency for all your marketing/business promotion.
Eleco Media is an online marketing agency offering 360-degree online marketing solutions. Contact us for a free consultation, and we’ll provide solutions customized to your business requirements.